Pages

9/6/13

From Desk to Dinner {LOFT}

By Lauren and Julie

We are so excited to be collaborating with LOFT on their new "Love Your Pants" campaign. If you are anything like us, we struggle to find a great fitting pair of pants that aren't denim. Even when we do find a pair from a brand that we like, it is sometimes never re-cut the same way for future seasons.

LOFT has solved our pant woes, however. They surveyed 10,000 women to really get to the 'bottom' of fit issues. Through innovative design of shortening the pant rise, slimming the fabric in the leg, lowering the knee break, and widening the waistband, LOFT has created a fool-proof fit that they now roll out in over 45 styles! They even have it catered by body type, so there is bound to be a pant that fits you perfectly.


Since Lauren is due any week now, Julie decided to take the pant challenge on behalf of B&B. Having recently started a new job at the corporate office of AllSaints, Julie needed a pair of pants that can take her from her desk in Soho straight to dinner with her new hubby down in Tribeca.


LOFT is built around listening & responding to the evolving needs and desires of women
everywhere. With every collection, they work to bring relaxed fashion that is feminine, fun, versatile, and great quality—all at surprising prices. As we are getting older, becoming wives and mothers, our evening attire is changing with us. We want sophisticated fashion pieces that make us look and FEEL great. A look based around the perfect black pant is becoming a go-to staple for us these days, so we are over-the-moon for these pants from LOFT.  Lauren chose the Marisa Bi-Stretch Boot Cut pant in black for Julie to style into her day-to-night wardrobe.



One wardrobe woe solved! We've found the perfect pair of pants as we head into fall. Are you joining us for LOFT's Pant Revolution??

We sure hope you are because as an added charitable bonus, for every pair of pants sold on September 7th, LOFT will be donating a piece of clothing to Fashion Delivers, an organization that helps women in need. Women helping women...it doesn't get better than that!

XOX

5 comments:

  1. What a gorgeous look! And love the cause!

    ReplyDelete
  2. loving that outfit on you! I need a good pair of black trousers...

    The Casual Classic

    ReplyDelete
  3. just gorgeous!! love the styling (as always!)

    ReplyDelete
  4. Those pants fit you so well!!! It's so hard to find a great fitting pair and you did it!!! Also..LOVE that handbag! xoxo

    ReplyDelete

Sorry for the word verification, spam is out of control! Love hearing from you!
XOX,
B&B